Vega is a lifestyle brand serving vegan, plant-based nutrition to active people. In 2015 this Vancouver-based company was acquired by WhiteWave Foods and began an aggressive move to raise brand awareness and distribution in the United States.
Fuel Your Better is a collection of educational posts meant to position Vega as experts in not only nutrition but also in fitness. The campaign was created to increase engagement to an audience beyond their regular consumers.
I was the Lead Designer on the Fuel Your Better mobile and desktop design. This included:
